The Project: Each year, Applebee’s hosts a destination Franchisee conference, to discuss brand vision and strategy, and recognize its award-winning franchisees and valued partners. This conference was held at the Beaver Creek resort, in Colorado, and provided a stunning backdrop for the three-day program. The agenda was filled with general sessions, sponsor activations, culinary experiences, and a Rocky Mountain ATV excursion. Team STS provided general event coverage, on-site professional portraits, and real-time editing for public relations needs.
