The Ask: Environmental & Decor Photography, Event Photography, Custom Content, Drone Footage, B-Roll Capture, Highlights Reel, Real-time Social Media Assets, On-Site Editing
The Project: Team STS packed out to Sedona for the #OlayOasis; a six-day press and influencer retreat, held at The Amara Resort and Spa. The destination retreat was designed to introduce the celebrity packed roster to Olay’s new line of sun defense products, by first explaining and demonstrating the science behind the innovation in a simulated laboratory setting, and then allowing them to experience the product first-hand in the extreme desert sun. Our team of 8 created photo and video content, for various outputs and needs. We documented all of the event design, and production details for the event agency. This included atmosphere coverage of all the activated spaces, as well as the logistical elements involved. Our team also followed and documented the media and influencer’s journey throughout the action-packed, and fully immersive program. This included laboratory demonstrations, sunrise yoga sessions, backcountry hikes, hot-air ballooning, helicopter and jeep excursions, pool-parties, and off-site dinners. Lastly, we acted as ghost creators for a variety of the influencers, by creating custom content and providing the assets in realtime, for their posting needs. With a celebrity packed roster, the outreach for this event gathered 63.9MM social views, 740MM+ Total News Release Viewership + Impressions, and 4 earned broadcast placements.